The Department of Coffee: A fresh cup of reality
Posted on May 12, 2014
The Department of Coffee
The founders of Department of Coffee (DOC) explore the challenges of bringing a new entrepreneurial concept to an environment. Is it possible to introduce a market to a new idea, or should one work with ideas known to be successful in specific communities?
Since the company’s launch in 2012, the three founders of DOC have challenged themselves to introduce a coffee culture in Khayelitsha, South Africa’s fastest growing township with a population of over 1.6 million people. They faced location challenges, family acceptance and generating sustainable income . But now, after reinvesting their profits back into the business (and not paying themselves a salary for two years) they are opening their second shop in an environment that initially ignored their services.