What it takes to be Magnificent with Abiot Ledwaba


Young people are not interested in solving problems. We want to become entrepreneurs because we are fixated with a showy lifestyle that we see on social media or we’re excited with the idea of being our own boss.

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Olivia on Making Room in a (Seemingly) Crowded Market

“I don’t operate the same way as other startups in Kenya do. Incubators have mushroomed all over, providing space for startups to engage with one another, as well as engage with investors. This is a good thing, but I prefer silence. I prefer to work in spaces that are peaceful and quiet, where I hear birds chirping in the background.”