The Travelling Brand

The four founders of Vagabond Kitchens employ a dynamic strategy: their brand identity changes as their location changes – being true to their name. In a world where identity and location impact success, these entrepreneurs are flipping the concepts of strategy 101 over.

Butter just got nutty!

Anton van Heerden is the founder of ButtaNutt Tree Nut Spreads. At the Good Food & Wine Show he shares on the dynamics of growing his business. First he must educate his market, then sell his products to his consumers and continue to build strong relationships with both suppliers of tree nuts and the consumers. This simple procedure (after a year of operation) has allowed him to expand his product offering.

How to turn your craving into a sweet success

Susan Labuschagne and her sister are behind the founding of the successful family business: Sweet Temptations Toffees. At the Good Food & Wine Show 2014 she shares how her mother’s business influence has grown her confidence and communication skills to help interact with customers.

Susan’s role in the family business is customer interaction and sales, and encourages other young entrepreneurs to be confident in what they do.

Ethical Food that Actually Tastes Good!

Four principles behind building an organic food brand!

Founders of “Inside & You’re Out” share their strategy behind the success of the brand at the Good Food & Wine Show 2014. The company is a mobile burger concept of seriously gourmet organic burgers – a first on the African continent!