The Difference Between a Brand and a Business

Blackstone Bookshop is a family affair and we have all played a role in bringing this idea to a reality. I saw a gap in the market and made a suggestion to my family about the concept. After toying around it for a little while, our idea became a reality in 2010, and upon my return home in December of that year, I was involved in the daily operations and trying to re-integrate myself into the business landscape in Zimbabwe. Continue Reading →