Exposing a New Generation of African Storytellers

It wasn’t until her fourth year in medical school that Nkateko Masinga realised that her true calling is to heal people through her words. “Before I decided to study medicine I contemplated studying journalism or literature but I was discouraged by the advice that there is no money in the arts and I should rather pursue a career that will give me more security.” Now a published author and the owner of Nsuku Publishing, Nkateko is shattering that stereotype and also creating opportunities for young African storytellers to monetise their work.

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The African Story is Being Retold

“My good friend OfentseLetebele was selected as the BOS Ice Tea design-a-can competition winner in 2014 and he asked me to assist him with his PR campaign to which I agreed because that’s what friends do”, she explains. After a successful campaign, Mamabolo was approached by more young entrepreneurs in her circle to do PR and media relations work.