Stuart Minnaar – You are the Brand

Posted on August 19, 2013

It’s simple, if you are not on the internet, you do not exist!

Stuart Minnaar, founder of Yappo, began his entrepreneurial career when he realized that there was so much value in the student market  - but very few people were tapping into it. As such he created Yappo, a mobile payment app that allows students to use their phones as a wallet, at no cost to the student.


 Having started the business without the support of his parents; he quickly learnt the value of both finding and providing support to young entrepreneurs whilst learning to be resilient in pursuing his dreams.


 Given that South Africa has first world infrastructure and third world opportunities – Stuart finds that the difference between such points is technology and innovation. His purpose is thus to use technology and innovation to to solve the problems in the economy.