Lucy Worsley on building her Empire
Posted on May 18, 2016
Lucy Worsley is the founder of Empire – an experiential marketing agency with a double folded agenda. First, to take advantage of the burgeoning female economy whilst pursuing the advantage of woman empowerment. Second, to establish a brand that exists on the premise of a shared economy. It lives on the mantra: ‘Listen. Learn. Create. Inspire.’
Empire works with specialized teams on projects – that present fresh ideas to corporate with a classy touch- whilst, giving young creatives the opportunity to explore their ideas under the Empire banner. ”There’s pressure as a black woman in the industry. I don’t say this to put forward an excuse, but rather to give context to the environment.”
Everyday Lucy faces the challenge of having to perform above and beyond her competitors, just to prove that she is capable to delivers a unique experience and sense of class through her brand. But with a portfolio that includes some of the world’s leading brands - Lucy is constantly proving that she can do it. That women can do it. Everywhere. “I had registered the company in 2014, at a time where I felt like I was ready to be challenged further. I was 24, and sitting in a comfortable position of heading up Elizabeth Arden’s experiential marketing portfolio for Sub-Saharan Africa.
In the early stages of the business Lucy had asked her former colleague to join her, but she’d declined out of fear of the ruthlessness of the game. “The industry is highly competitive. Sometimes it’s tough to swallow moments, where it’s clear that relationships can go further than the context of a pitch.” With this, she further notes that she can however understand the dynamics of the market. ”My parents always say: be pushy to get what you need.”
With subtle power she concludes that if getting through the door means going the distance, then one must do so. “If you’re not going to do it – someone else will,” she says laughingly.