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Spot the Opportunity

Posted on October 28, 2015

“My co-founder (and husband) Alen Ribic and I came up with the concept for SweepSouth out of a personal need that indicated opportunity. While on holiday in Cape Town one December, we struggled to find help with domestic cleaning. It took us weeks to search the classifieds, ask friends for referrals, and go back and forth via email and phone with cleaners and agencies. Moreover, the cleaners we did speak to were underpaid and unmotivated.

Uber had recently launched in South Africa, and we loved the idea of an ‘Uber for home cleaning’, which also used the technology to provide work opportunities for cleaners. We were excited about the idea of modernising the industry and empowering cleaners to earn fair rates and decide on their own schedules.”

Aisha Pandor of SweepSouth