How to Secure the Market: The Story of New Entrants Taking Over!
Posted on February 20, 2017
David and Chazanne Long are unlikely entrepreneurs in many eyes. The qualified scientists expected to be employed in academia or corporate South Africa. After a decade of employment, the young professionals, resolved to offer a new generation of scientific laboratories and consultancy.
Founded in Cape Town, in March 2012, the Sci-Ba Group offers high quality analytical and consulting services. Sci-Ba has set itself apart by partnering with its clients and focusing on assisting them in meeting their commercial goals by offering better turnaround times, competitive costings and applying scientific insight to resolve any queries; ranging from routine requirements to R&D.
Their success – from a small start-up, which began in a garage, to a group of companies offering services at multiple laboratories, in addition to a managing a thriving consultancy – is no small feat. Accomplishing all this in a very short 4 years is extraordinary, given the costly barriers to entry and daunting competitors who have dominated the industry for decades.
In order to achieve this they cemented their position in the market by: creating shorter lead times; providing lower costs to competitors; creating personalized value-added services for each client as well as ensuring remote lab management for each of the laboratories.
Sci-Ba’s list of clients and reputation for efficient, cost effective service, has grown steadily to a wide customer base in South Africa and internationally, across a diverse range of industries including Agriculture, Chemical, Construction, Energy, Industrial Manufacturing, Mining, Oil & Gas, Waste and Recycling. Clients include multinationals, SMME’s, academic institutions and even private individuals.
To present a service that holistically takes advantage of the market needs, the company also created a consulting arm. This provides services focused around environmental, analytical as well as quality and exploration applications. Such services include performing environmental assessments and licence applications, safety data sheets, waste classification, prospecting/mining right applications, contamination investigations, ore reserve estimation setup of turn-key fixed and remote laboratories, laboratory design and optimisation, instrument calibration and ISO17025 quality management services.
Chazanne concludes: “Sci-Ba’s overarching philosophy is to work with our clients, offering advice and analysis to help you achieve your specific objectives. We endeavour to consistently add value.”