After the initial success of the company, she faced capacity challenges. “We were in our living room sitting with hundreds of back orders and not enough products; just getting phone calls, and it was so surreal, it was so crazy!”
“I was so worried… I said, ‘Oh my god, will this continue? Or can we keep it going?’
Over the upcoming months, Grassell’s mom joined as her partner. They found office space and hired several of Grassell’s high school friends to fill the back orders. She created a system of operation to allow the company to grow, and be able to handle the growing interest. She now works with an agency to outsource manufacturing and merchandising. The moral of the story? Capacity-building is what will help you keep the business, when it comes.
Edited by Sharon Green, Editor-in-Chief