Africa’s Vogue: It’s about starting the trends

Posted on March 31, 2013

Voguenthe fashion or style current at a particular time.

The journey through online media began as a journal entry, and now at 24 ,  has somehow evolved into Africa-Vogue Magazine. When I researched why Africa was yet to see her own version of the coveted Vogue Magazine, I discovered that its publishers believed that ‘Africa is not quite ready yet.’ So I founded Africa-Vogue Magazine.

Often told that I am bold,  and memorable,  I started my business as a hobby; a year later the entity is an established brand in Mozambique, setting itself apart as the only Mozambican lifestyle and fashion Magazine. I started writing a whole lot of different things, and exactly a year later from its conception I faced the question concerning the next step forward.

As is normal in any industry, the market finds it difficult to adjust to new ideas. I, being a testament to the difficulties that accompany entrepreneurship, have admittedly contemplated how the journey of my brain-child fits into the rest of my life. A full-time employee, part-time student and entrepreneur, I have identified the fluctuations in building the brand as the subject of my story – it is all about the journey. At any given point it is all up to you. It’s your choice to continue with your business; it’s also your choice to give up. Now, Africa-Vogue Magazine is no longer about me, it’s a partnership between myself and 4 other entities.

In the process of creating the brand, I partnered with companies that provide web development, photography and other key services that would ensure the smooth running of Africa-Vogue Magazine. When I started, I found the need to communicate effectively. Looking back, it is amazing how I never spent dime creating the entity.

It turns out that I am one in a million in her home town, Maputo, Mozambique. Being young, female and passionate makes me rather extraordinary compared to the bleak statistics.  ‘Entrepreneurship in Mozambique tends to be left to people of age or experience.’ The greater population feels discouraged due to the limited resources available.  Amongst other socio- economic factors, the economy, unfortunately, fails to instil the culture in young minds. As a result, compared to the South African economy, ‘Mozambique is a lot more backwards.’

Educated in South Africa, I escaped the limitations of that environment – and pay much homage to the importance of self-belief. But I believe it is the responsibility of the young African entrepreneur to promote and talk about this movement in effort to encourage others to latch on to the opportunities. Given the disadvantages, many are still despondent and waiting on governments to help them out. I am adamant, however, that the African governments have a huge role to play to ensure that entrepreneurs do not need to take the long routes to achieve success, as the first visionaries did. My argument is simple – the strategies of the 1900’s cannot be left underdeveloped!

Chasing dreams under the guidance of my mentor Kim, founder of,  I realise that most of my accomplishments are due to the advices and inspirations of my  “fairy-god Mother.” Though we met in an unconventional way – using the platform to discuss the insignificance of Kim Kardashian’s life to our personal journeys – our chemistry was instant.

Although Africa-Vogue Magazine has come a long way, I am certainly not even close to achieving all that it is born to do. And whilst I continue on this journey of building her, I realise that it is also a journey of building myself. Identifying myself, my interests and goals. And to start it off I must boldly say: I AM YOUNGPRENEUR.

  • Cheech Miele

    Why isnt her name posted? How can people look her up if they want more information?

    • Carla Fernandes

      HI Cheech, to answer your question, my name is Carla Fernandes.