Megan Grassell is the 18 yr old who made headlines last year for giving up a promising skiing career, and postponing university to launch the youth bra company: Yellowberry.
After the initial success of the company, she faced challenges as a result of capacity. “We were in our living room sitting with hundreds of back orders and not enough product, just getting phone calls, and it was so surreal, it was so crazy,”
“I worried, I said, ‘Oh my god, will this continue? Or can we keep it going?’
Over the upcoming months, Grassell’s mom joined as her partner. They found office space and hired several of Grassell’s high school friends to fill the back orders. She created a system of operation to allow the company to grow, and be able to handle the growing interest. She now works with an agency to outsource manufacturing and merchandising. Moral of the story? Capacity building is what will help you keep the business, when it comes. Small beginnings are necessary.