People in the Democratic Republic of Congo (DRC) face a range of challenges, sometimes caused by malnutrition. Adding to this, the country does little to invest in its local agriculture sector: it imports produce which grows in the region. Instead of importing; these products could be harvested, processed, then exported to international communities. To know that the DRC is one of the poorest countries both in Africa and the rest of the world, yet, 90% of its’ land is arable is the driving force behind my brand. It gives me the impetus to continue developing my brand – whether to eradicate poverty, or simply to try.